Emerging Markets Telecommunication Services Limited, commonly known as 9mobile, has announced a significant leadership change with the appointment of Obafemi Banigbe as its new Chief Executive Officer. This strategic move is set to propel the company’s ongoing efforts to transform and expand its presence in the highly competitive telecommunications sector.
Banigbe steps into the role succeeding Juergen Peschel, the outgoing CEO, who will transition to a consulting role to continue supporting the company’s transformation initiatives. With a rich background in telecoms and technology across various African markets, Banigbe brings a wealth of experience to his new role at 9mobile.
Starting his career at Celtel, now Airtel Nigeria, as the Director of Operations, Banigbe has a long history of leadership within the telecom industry. His journey includes key positions at Ericsson, where he served in various capacities within the Sub-Saharan Africa Market Unit, eventually rising to Network Support Group Manager for Access and Transport Networks.
Banigbe’s expertise was further honed at Millicom Ghana, where he was the Chief Operations Officer, responsible for overseeing the company’s operational strategy in Ghana. His tenure at Millicom included roles such as Interim CEO and Chief Technical Officer for both Millicom Ghana and Millicom International Cellular Tanzania.
Beyond his corporate roles, Banigbe has engaged in strategic advisory capacities, including serving as the Managing Partner and Co-Founder of Silver Rock Technology Services Ghana, a consultancy specializing in the Telecom, Media, and Technology sectors. His board experience includes a stint as a Non-Executive Director at Amplitude Telecoms, a Nigerian tower infrastructure provider, and significant advisory roles for the Telecel Group, where he guided successful acquisitions including that of Vodafone Ghana.
Banigbe’s appointment is viewed by the board of 9mobile as a pivotal development for the company. “We are excited about the possibilities that lie ahead and the positive impact that Obafemi will have on shaping the future of 9mobile,” said a board spokesperson. “He brings vision, passion, and years of experience from diverse environments, which will consolidate our priorities to provide superior customer experience and sustained network quality.”
In his new role, Banigbe will work closely with the Board of Directors and all stakeholders to define credible and achievable long-term business strategies. His focus will be on introducing innovative solutions to meet the evolving needs of the Nigerian telecommunication market, aiming to enhance 9mobile’s market position and operational efficiency.
“I am delighted to join the 9mobile family and I look forward to using my experience and unique value propositions to lead the company in the next exciting phase of its journey,” said Banigbe. “The goal is to build on the existing foundation of the company to create value that will transform the Nigerian telecoms sector.”
With a Bachelor of Engineering in Electrical and Computer Engineering from the Federal University of Technology Minna, Nigeria, and further educational credentials from the Ericsson Management Development Program, the Advanced Management Program at London Business School, and an MBA from Manchester Business School, U.K., Banigbe is well-prepared to navigate the challenges and opportunities of the telecom industry.
His extensive experience and innovative approach are expected to drive 9mobile towards new heights in a market characterized by intense competition but also significant growth opportunities.
