KEY POINTS

• MultiChoice Nigeria says it keeps pricing, content and distribution decisions local under CANAL+.
• A local executive team runs DStv and GOtv, CEO Kemi Omotosho said.
• MultiChoice Nigeria joined the France-based CANAL+ group, which spans 70 countries, in September 2025.

MultiChoice Nigeria has reaffirmed its operational autonomy under CANAL+, saying it still sets its own pricing, content strategy, channel packaging and distribution locally despite joining the global group.

Chief Executive Kemi Omotosho said the company’s leadership, strategy and daily operations remain focused on the Nigerian market and its customers, employees, partners and creative industry.

Local decisions, global backing

According to Omotosho, MultiChoice Nigeria became part of CANAL+, a France-headquartered media and entertainment group that operates across 70 countries, in September 2025. Moreover, she said a local executive team still makes the decisions that shape products such as DStv and GOtv, drawing on a deep understanding of Nigeria’s economy, consumer preferences and market dynamics.

Still, she acknowledged that its place in an international group sometimes fuels misconceptions about how the business runs. Therefore, she stressed that global ownership does not push key operational choices outside Nigeria, adding that the company thinks globally but acts locally.

Scale meets local expertise

Furthermore, Omotosho argued that CANAL+’s global scale and MultiChoice Nigeria’s local knowledge reinforce each other. She said the group lets the company borrow ideas, technology and experience from other markets and adapt what works for Nigeria, while its own successes can guide those markets in turn. In her words, that two-way exchange is the real advantage of belonging to a large group.

Consequently, she said the structure would strengthen the company’s ability to weather macroeconomic pressure while it keeps investing in Nigerian content, infrastructure and local talent. Because the naira and consumer spending remain under strain, she added, that flexibility matters more than ever. In her view, the arrangement gives MultiChoice Nigeria international expertise and technology without stripping away the room it needs to serve Nigerian viewers and back local productions. She framed the message plainly, saying the company thinks globally but keeps acting locally for its Nigerian audience.