Key Points

• T2 launch marks strategic rebirth of former 9mobile.

• New brand emphasizes digital-first, innovation and agility.

• Rebranding follows infrastructure upgrades and MTN partnership.

On Friday in Lagos, the telecoms company formerly known as 9mobile showed off a new, bold name: T2.

At a stylish event called “Tech Meets Tenacity,” firm leaders revealed bright orange branding, a digital-first mission, and a reinvigorated commitment to be back on top in Nigeria’s fast-paced telecom sector.

The T2 launch is more than just a change in appearance; it’s a planned move after a tough slump. Etisalat Nigeria used to be known as this operator, but it had a lot of debt and lost a lot of customers.

According to data from the Nigerian Communications Commission, its user base went from more than 22 million to just 2.4 million active users as of June 2025. The corporation promises to start over with a new name and new leaders.

The T2 launch shows how serious they are about going digital first
Obafemi Banigbe, the CEO, didn’t hold back. “We’re not just showing off a new brand,” he said to those there. “We are declaring our digital-first goal, which means we are committed to being innovative, putting customers first, and staying relevant in the digital economy.”

According to a report by Vanguard news, T2 wants to offer hyper-personalized services, real-time assistance, and easy self-service, which are all important for Nigeria’s expanding number of mobile-savvy people. Its architecture is totally cloud-native and ready for APIs.
The Nation Newspaper

The rebranding is part of a four-step rehabilitation process that started with new ownership by Emerging Markets Telecommunications (EMTS), lead by investor Thomas Etuh.

The steps include stabilization, modernization, transformation, and expansion.

A historic partnership with MTN Nigeria to share infrastructure has already increased T2’s coverage and made its network more reliable, which has helped it make a comeback.

Rebranding gives the industry a new sense of hope
Officials in the government also took advantage of the opportunity.

Dr. Bosun Tijani, Nigeria’s Minister of Communications, Innovation, and the Digital Economy, said that the rebranding was a gesture of bravery. He told T2 to support its new look with consistent service improvements and a lot of money spent on Nigeria’s digital ecosystem.

The rebranding also fits with Lagos State’s desire for a strong digital economy, which is in line with T2’s goal of helping the tech industry thrive.

The true test for T2 is still to come. It all comes down to how well you do it when it comes to rebuilding trust with current subscribers and getting new ones. T2 is betting that its new orange brand and strategic initiatives will help them turn things around after a long time.