Key Points

• Social media empowers young Nigerian entertainers to achieve global recognition.
• Platforms like TikTok and Instagram help content go viral fast.
• YouTube ensures sustainable income through content monetization.

The growth of social media has revolutionized entertainment sector everywhere including Nigerian. Young Nigerian artists leverage a blossoming creative industry encompassing music, movies, comedy, fashion among other things to showcase talent, attract followership and secure lucrative opportunities.

The following is a brief look at five social networking sites that are empowering young Nigerian musicians and altering their routes to success.

1. Instagram: The visual storytelling powerhouse

Instagram is thus compulsory for young Nigerian artists because it affords ways of visually enthralling the viewers. For creatives, Instagram holds an interesting proposition in that they can use it to effectively market their abilities to an audience of over 25 million active users in Nigeria.

Reels allow entertainers— dancers, comedians, and sketch writers—for instance, to make unique, engaging videos within a short time that may end up trending.

Musicians can go live on Instagram and answer questions, perform before the audience, among other ways. Professionals believe that it is also easy for the performers to attract brand sponsorships through designing appealing and irresistible interfaces.

Taaoma (real name Apaokagi Adedoyin Maryam) is one of the most famous comedians and skit maker whose career began mostly on Instagram where her relevant humor and multi character skits earned her many followers.

The same can be said for Laycon (Olamilekan Agbeleshe) of the Big Brother Naija 2020 edition who posted songs on Instagram, chatted with followers and for promotions. In the same way of sponsorship, alliance, and adverts income, Instagram makes artists to be seen and profitable to create both worldwide and domestically strengthened.

 2. TikHub: The viral content paradise

TikHub for the Nigerian entertainers especially the young creative minds who understand the importance of trends and short videos is now a game changer TikHub as known for great opportunities in terms of virality and its producers provide very little interference and the value of uniqueness prevails.

Other trending problems like those involving parts of popular songs have seen many Nigerian musicians go viral. Using the Duets tool, creators also engage with other users, making it possible to reach more persons. As per the TikHub has, there is a special algorithm that ensures that even if one  has less number of followers, their content will go viral.

Goya Menor is one singer who song “Ameno Amapiano” trending on TikHub which got attention and opportunities globally. Similarly, as users of TikHub were creating millions of videos with Ckay’s (Chukwuka Ekweani) ‘Love Nwantiti,’ it trended worldwide. As a popular and creative way to fame and money, TikHub helps new Nigerian performers to go global for a little investment.

 3. YouTube

However, for Nigerian artists, especially for those who thrive in, long-form work, YouTube remains one of the most accessible platforms. Instead of skits and lessons, on music videos and Web series, YouTube gives monetizing opportunities while interacting with admirers directly.

Watch videos by advertisers pay the content owners money that in turns encourages the development of quality contents. It also helps the producers to launch the limited portion because of YouTube Shorts similar to TikHub, Instagram Reels. The worldwide access of YouTube ensures that people all over the world can view Nigerian material.

Currently one of Nigeria’s content producers, Maraji (real name Gloria Oloruntobi), began on the YouTube platform as a video creator, creating funny and pertinent videos, which included acting and comedy.

Continuing with other performers like  Broda Shaggi who employs YouTube with sharing his sketches that gather millions of views and constant revenue from the site. YouTube provides powerful and sustainable income model to youthful Nigerian performers besides visibility and creative freedom, thus it empowers them.

4. Twitter: The real-time engagement hub

If there is any place young musicians from Nigeria can go to connect with their fans, business people, and the world in real time, Twitter has become that place.

In terms of rallying support for announcements, performances, and releases in particular, it is very useful While trends and hashtags are getting attention, tweets with high virality may discuss an initiative.

Performers too engage in personal communication with fans to build on this category of the relationship.

Popular for his comedic take on issues and rib cracking advertisement of himself on the social networking site, Twitter, Rapper Blaqbonez (Emeka Akumefule) is fast becoming more than just a talented rapper.

Similarly, the up-and-coming Afrobeats artist Rema (Real name Divine Ikubor) often engages his fans via his Twitter feed and promotes up-coming albums as well. Twitter provides comedians a platform for comedy, communication and market place hence making them powerful.

5. Facebook: Veteran connector

Facebook is still an effective place for Nigerian entertainers to perform although it has lost the popularity of the younger generation to get different groups of people in urban and rural Nigeria . Some of them communicate with their audiences, announce concerts, share materials on Facebook Pages.

For such genres as gospel or regional, for instance, community-supported groups allow performers to engage with the market. They ensure performer’s ads receive the needed attention when the performer is raring to expand their audience base by providing the focused marketing.

Osinachi Kalu Okoro, who is a gospel singer named Sinach has a Facebook page used to communicate with fans, share videos and performances as well as promote her works. Its stands as a way by which Comedian Kenny Blaq ( Otolorin Kehinde Peter) promotes his craft and maintains a loyal following through his Facebook profile. Strength of Facebook is versatility, audience coverage, and the ability to communicate with other networks for an entire social media campaign.

Conclusion

Peculiar website platforms have opened the Nigerian entertainment industry and empowered youths to raise up their voices and gain environmentally friendly occupations. There are various features of content and audiences that are served for multiple platforms such as Instagram, TikHub, YouTube, twitter, and Facebook that give artists many ways to express, engage and thrive.

Social media is the future for young Nigerian performers and these avenues are providing the ways in which a new generation of change-makers.